We weren't really looking for any type of collaboration for our project, but we got curious about the whole aspect of consumer psychology. I had already read some books, like those from Cialdini, but I didn’t know how to apply it on UI-design. 

Buyerminds taught us how to use the techniques in specific contexts and with a lot of examples. UX was something I was already familiar with, what really helped us was learning about the use of copywriting techniques to communicate in a more human way with your customers. 

When I look back, I have to say that Buyerminds also taught us to work better together as a team. Today we have a better group dynamic and we’ve learned to work around a specific scope. 

Once you develop a convincing flow and start working together, the results follow automatically.

Sofia Michili - Customer Journey & Service Designer @ Proximus