Hyundai ‘relaunch KONA’

 The KONA model was re-launched in the fall of 2018 after a lot of delivery problems occurred at the initial launch. Because of this, there were a few thousand stock cars that could be sold immediately. Hyundai asked Buyerminds to design the corresponding e-mail. 

The desired behavior

  1.  increase conversion from email to landing page

  2. increase number of test drives and dealer visits

  3. increase sales of the KONA 

The techniques that worked best for this case

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How we worked together

Buyerminds was responsible from analysis to visual design of the screens. The implementation was done by an external party after which Hyundai sent out the mailing. 

Research was conducted based on existing existing documentation and and interview with a dealer who could identify 2 distinct target groups and cite specific advantages of the KONA. 

These insights helped form the further strategy plan.

In addition to the design of the email, we made recommendations for the KONA's product page, where the email would have customers land.

What was the end result?

The click through rate of the Dutch version increased by 20.55% and the French version by 25% compared to the previous email. The bounce rate of the landing page also declined significantly.

“It was clear from the beginning that Buyerminds has very concrete  expertise for the design of our webshop and other  communications.

I don’t like purely strategic collaborations, but Buyerminds is very hands-on and has a clear path to the end result. That gives me a lot  of confidence.”

Oya Uçar

Customer Base Manager

@ De Tijd & L'Echo

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