Bol.com ‘write a review’
Bol.com, Holland’s largest online retailer, needs product reviews to help shoppers choose the right product. We doubled the completion rate of the review flow, by using a persuasive conversational interface.
The desired behavior
customers leave more reviews
more click through rates in email
The result after applying behavior design
The techniques that worked best for this case
How we got to work
Bpost was involved in the co-creations of the new designs and took care of the front- and back-end. After the launch, we kept discussing the results of the new pages.
Research was conducted by us
2 co-creation sessions
Detailed mock-up designs were tested
What was the end result?
Bol.com and Buyerminds won the first Dutch CRO Award for this beautiful case. We are currently optimizing the conversation based on data of millions of customers.
The results we have:
The conversion rate doubled
“I found the philosophy of co-creating very interesting. This way you don’t get the typical brieﬁng thrown over the wall and a while later a design thrown back. Collaboration is key.”
Digital Customer Service Manager @Bpost
More content engagement on the website
More digital sales and conversions on the website
Increased Open Rate and click Through Rate via email.
More sales on the website
Renewed funnel on the website for first time investors