We apply behavior design to your website, apps and other communication channels to improve your results

Your challenge also becomes ours. Every collaboration leads up to concrete results.

We reinforce team cohesion and to empower them to do it on their own.


We have hands-on approach, together we tackle the challenges you are facing.

"Nice trainers with professionalism, enthusiasm, and humor."

Luc Rampaer - Communication manager @ Team Belgium

Your team in Belgium

Kaat Declerck

Director Behavior design

Ben Anthoons

Behavior Designer


Elien van den Steen

Business Development Director

I work at Buyerminds because I fell in love with Behavior Design. As a former conversion specialist at my former employer I noticed that my team and I were too often counting on ‘A/B’ testing. Scientific insights and research brought the solution. I haven’t stopped reading and learning about the discipline of Behavior Design since then. I just can’t get enough of Behavior Design!

I believe that the core mission of every company should be to help others. That’s why I want to help other companies grow in an organic way while staying true to their DNA. That’s why I work for Buyerminds. We are the ones who work with others to help a larger group of people.

Today we encounter a lot of disappointing digital experiences. Which brings frustrations and a lot of inconveniences. My goal is to design solutions for these frustrations and inconveniences. That’s how I contribute to making the digital world a better place.

Our international team and collaborations

In addition to the Buyerminds team in Belgium there are a number of specialists we work with when needed, depending on your project.

Buyerminds Netherlands

The Dutch division of Buyerminds we can count on when we need to. We share our cases ans knowledge with each other.

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Conversation Design Institute 

The world’s leading training and certification institute for designing for conversational interfaces.

Conversation design is an expertise combining copywriting, technology and behavior design.


The Belgian division of Buyerminds is part of Famousgrey. A creative marketing agency with an array of digital specialist and knowledge about advertising campaigns. Our meeting and lunch breaks form the foundations of some qualitative collaborations.