Proximus ‘paying on time’
Keeping up with unpaid bills is expensive and highly time consuming. In addition, it can be challenging to manage potential "negative” reactions that customers may have when receiving a payment reminder. In this project we worked on the overall goal to maintain customers satisfied in the long run.
The desired behavior
customers pay their bills on time
less calls or mails to customer support
The result after applying behavior design
Techniques applied to this case
How we got to work
We worked together with the Proximus team. In this co-working the behavior design process made sure to not only transfer the behavior design knowledge to the team, but also get the ins- & outs of the project at the table.
Research was conducted by Proximus employees
The customer journey workshop (1 day) gave us new ideas on the follow up process and when to remind people
In 1 sprint (2 weeks) we developed new e-mails, sms's, in-app and paper-communications (wireframes phase)
In a second sprint we focussed on chatbot conversations
2 demo presentation made sure a broad group of stakeholders and intrigued colleagues were informed and felt engaged
What was the end result?
We delivered wireframes which are now being used for visual design and implementation by Proximus. This means we do not have clear data yet.
The results we do have:
A team that knows how to apply the divers behavior design techniques.
Better collaboration within the team
A reflex to think more about the customer journey as a whole instead of individual communication
“We feel more confident now. We managed to create a satisfying journey. The way we tackled this project was revolutionary.”
Sofia Michili - Customer Journey & Service Designer @ Proximus
More content engagement on the website
More digital sales and conversions on the website
Increased Open Rate and click Through Rate via email.
More sales on the website
Renewed funnel on the website for first time investors